Staying stylish and considering the planet doesn't have to be difficult. As the detrimental impacts (to both the planet and people) of fast fashion are being highlighted more and more, we're seeing a new era of fashion forward brands providing beautifully sustainable pieces. Now, it's easier than ever to wear your values on your sleeve. Embrace these 5 simple steps to stay sustainable and stylish. 1. Invest in Quality Pieces Sustainable pieces don't need to be boring, more and more conscious brands like ours are using earth-friendly sustainable materials and well considered designs to create beautiful pieces that don't just...

Happy International Women's Day! To mark the occasion we're celebrating our favourite #slowfashion trailblazers and #ethical change-makers, breaking conventions in the fashion industry. Some of the women who inspire us in our mission as an ethical, sustainable, and earth-friendly brand. Thanks to women like these, more people are slowing down and thinking about their consumption than ever before. Their work and leadership in championing people and the planet is inspiring to say the least. The effect of the pandemic is having on the fashion industry has really shone a light on its failings, exposing greenwashing, exclusivity and exploitation of marginalised...

Escape with Free The Label Welcome to our first Brand Film. An expression of freedom, love and life’s endless journeys. An adventure of the heart.  Sometimes the everyday leaps of faith go unnoticed. Subtle in their form, but not small in their magnificence. Inspired in part by our French roots, we tell the story of our Free The label muse.  Daring to follow her heart, live outside the constraints of society's ideal and surrender to the unknown, to live a life of fulfillment, freedom and adventure. In the backdrop of a safe, loveless and monotonous existence, she starts to hear...